Florencia Santana
I turn brand ideas into posts, carousels, articles and calendars that people actually read — for B2B and B2C, on LinkedIn and Instagram.
About
me
Advertising and Public Relations graduate from the University of Alicante, now working in digital marketing and content at an IT services company.
I have 3+ years of hands-on social media and content experience across B2B and B2C — writing, shooting, designing and planning for LinkedIn and Instagram. Right now I’m building my skills in SEO, content strategy and paid media.
I’m looking for a junior marketing or communications role with room to learn across content, SEO, campaigns and analytics. I may not tick every box yet, but I’m motivated, curious and committed to growing — in a world that keeps changing, I think adaptability matters as much as experience.
- Based inAlicante, Spain
- Experience3+ yrs social & content
- DegreeAdvertising & PR, 2026
- RootsArgentine, intercultural
The work
Accounts I’ve run, brands I’ve written for and a proposal I pitched. Open a card for the details. Full samples are available on request.
-
June 2025 – January 2026 · Social Media Manager (freelance)
Crush Café
I ran the café’s Instagram account end to end.
- Photo and video production, graphic design and copywriting.
- Designed and maintained the content calendar.
- Answered comments and messages to drive community engagement.
Excerpt of the account grid, shown at its supplied size. Full-resolution samples on request. Content productionGraphic designCommunity
-
May 2025 · University project
Tasteo — naming & advertising proposal
A brand proposal for a hospitality app.
- Created the name, logo, colour palette and advertising copy.
- Part of the proposal was implemented by the brand.
NamingVisual identityCopywriting
-
March – June 2026 · Communications Intern, LinkedIn content (300 hours)
Mediterranean Algae
LinkedIn content for two B2B company profiles: Marine Actives and Blue Tech.
- Wrote posts, carousels and video content, adapting tone for a technical audience.
- Built the content calendar.
- Contributed to a brand philosophy campaign and to materials for events.
B2BLinkedInTone of voice
-
July 2026 – Present · Digital Marketing & SEO Assistant
Solventus Software
Digital marketing and content for an IT services company.
- Contribute to the digital marketing strategy: positioning, channel plans and content calendars for LinkedIn and Instagram.
- Write blog articles for the corporate website and adapt them into posts and carousels aligned with the brand identity.
- Support client social media management.
- Learning SEO from scratch and applying it to the company’s content strategy.
Content strategyBlog writingSEO
-
May 2024 – July 2025 · Social Media Manager (freelance)
@revolutionbody_
An education and fitness account where I was fully responsible for the content.
- Audiovisual production and banner design.
- Copywriting and the content calendar.
- Outreach to collaborators.
VideoDesignCollaborations
-
February 2023 – September 2024 · Community Manager Assistant
Merades
Social media for several clients at the same time, with a deadline and goals for each account.
- Managed social media interaction across accounts.
- Produced photo, video and graphic design — posters, banners, flyers — for campaigns and digital ads.
- Proposed campaign ideas, coordinated promotions and paid campaigns.
- Built relationships with media, influencers and collaborators.
CommunityCampaignsPaid social
-
Reference board
Argentine identity
A collage about Argentine identity: tango, mate, football, stamps, maps and street signs layered with vintage print textures.
It is shown as a visual reference for tone and colour — the warmth, memory and bold type behind this portfolio — not as portfolio work.
Nothing here yet for this filter.
Where I’ve worked
-
Jul 2026 — Now
Digital Marketing & SEO Assistant
Solventus Software · IT services
Strategy, content calendars, blog articles adapted into social content, client social support and SEO.
-
Mar — Jun 2026
Communications Intern — LinkedIn Content
Mediterranean Algae · 300-hour internship
LinkedIn content for two B2B profiles, including carousels and video; content calendar, brand philosophy campaign and event materials.
-
Jun 2025 — Jan 2026
Social Media Manager (freelance)
Crush Café
Instagram end to end: photo, video, design, copy, calendar and community.
-
May 2024 — Jul 2025
Social Media Manager (freelance)
@revolutionbody_ · education / fitness
Audiovisual production, banner design, copywriting, collaborator outreach and the content calendar.
-
Feb 2023 — Sep 2024
Community Manager Assistant
Merades
Several client accounts at once; photo, video and graphic design for campaigns and ads; promotions, paid campaigns and media relationships.
-
Sep 2022 — Jun 2026
Bachelor’s Degree in Advertising and Public Relations
University of Alicante
The toolkit
Content & strategy
Channels
Tools
Currently developing
Further training in progress
- Meta Social Media Marketing Professional Certificate — Coursera
- Pilares de Marketing Digital (Digital Marketing Foundations), Universidad Austral — Coursera
- Canvas to Camera: DIY Video Marketing for Creatives — Skillshare
Languages
- SpanishNative
- EnglishC1 · C2 spoken
- DutchA1
Authorised to work in Spain. Argentine, based in Spain for 6+ years — comfortable in intercultural teams.
Let’s
talk¿un mate?
- Phone+34 603 409 628
- LinkedInflorencia-santana (opens in a new tab)
- Location
Alicante, Spain